Matchplay Marketing and 7 Communications Join Forces to Launch Specialty Division
Introducing MP7, North America’s Premiere Golf Experiential Agency
TORONTO, Ont./March 10, 2023: Matchplay Marketing, North America’s leading marketing and communications firm serving international private and public golf clubs and 7 Communications, North America’s premier lifestyle marketing agency, announced today the co-creation of MP7, a division aimed at helping brands connect with the fastest growing sport in the world.
From long-term infrastructure partnerships, signature event activations, proprietary industry consulting or tournament programming, the team at MP7 not only has the expertise and the connections, but the deep trust of the public and private golf world, which allows them unprecedented access to a traditionally reserved sector.
“Matchplay has trusted and valued relationships with golf’s best—plain and simple,” said Matchplay Managing Partner Robert Thompson. “By connecting the brightest brands to the burgeoning golf space throughout North America, this new offering presents an opportunity for our valued clients to elevate club events and the overall membership experience with premium brand partnerships. MP7 is creating opportunities for golf clubs that have, for too long, gone either untapped or unimagined.”
Since its formation in 2015, Matchplay has worked with the best in the golf industry, with clients including Bandon Dunes Resort, The Cabot Collection, Wynn Las Vegas, Gamble Sands, and private clubs like Toronto Golf Club, Tree Farm, Gamble Sands, La Cumbre and Miakka to name just a handful. Similarly, 7 Communications, celebrating 17 years this year, has built its reputation working with leading brands across luxury automotive, fashion and personal luxury, hospitality, premium consumer lifestyle and cultural sectors.
“With the right relationships and a deep understanding of how premium brands build relevance, we’re helping partners enter the world of golf in a thoughtful and credible way,” said Larry Futers, CEO of 7 Communications. “MP7 brings this to life through brand residencies and activations designed to align with the interests of clubs and their members. It gives leading lifestyle brands access to some of the most respected private and destination venues in North America, while helping clubs introduce partnerships that enhance the experience and create new long term revenue streams. We’re already working with a strong group of partners and, as the platform grows, we expect to continue welcoming brands who see long-term value in this audience and environment.”
More details on MP7 can be found at:
About Matchplay Marketing:
Formed in 2015, Matchplay is a full-service communications and marketing firm servicing the golf club sector, as well as working with resort and public facilities engaged in the game.
About 7 Communications:
7 Communications is a North American experiential and marketing agency specializing in premium brand strategy, partnerships, and live experiences. With more than 16 years of experience and a portfolio that includes collaborations with Audi, Automobili Lamborghini, BMW, Bulgari, Canon, Jaguar Land Rover, Montblanc, the Rémy Cointreau Group, RIMOWA, Rolls-Royce Motor Cars, Sotheby’s, and other global leaders, the agency is known for creating thoughtful, hospitality-driven programs that move audiences from awareness to lasting connection. By combining strategic insight, creative craft, and disciplined execution, 7 Communications designs elevated brand experiences that create authentic impressions enduring well beyond the moment itself.
About MP7:
MP7 is a collaboration between two world-renowned marketing agencies—Matchplay Marketing and 7 Communications. Launched in 2026, MP7 creates unforgettable, elevated and relevant experiences between best-in-class lifestyle brands and leading private and public golf communities around the globe.
Contact:
Steve Waxman, Communications Director, MP7
