As good as gold
Noble Estates sought to promote Bottega Gold, a premium Prosecco, as an everyday libation. To do this, we leveraged social channels to strategically showcase Bottega Gold's versatility. Meta ads successfully directed traffic to the LCBO website, enhancing the brand's digital presence and driving customers to the product page. The campaign portrayed Bottega Gold as a charming and accessible choice, generating widespread engagement and encouraging consumers to savor the moment.
Background
Ah, the sounds of effervescence—they are rather simple, yet rather marvellous. There’s something mesmerizing about the sound of a bottle of Prosecco being uncorked. The buildup, the release, and the celebration that emanates from the bubbles. An exquisite glass of Prosecco appeals to the senses of sight, touch, taste, and smell. By clinking the glasses, it also appeals to the sense of sound—making it an enthralling multi-sensorial experience.
Challenge
Noble Estates, a leading premium wine and spirits agency that represents many notable global brands, engaged the 7 Communications digital team. The ask: to help extol the virtues of one of their premium Prosecco brands—Bottega Gold—an effervescent vino harvested from the hillsides of Veneto. Both rich and varied, it’s an easy-to-drink libation for any and all occasions.
Challenge
Noble Estates, a leading premium wine and spirits agency that represents many notable global brands, engaged the 7 Communications digital team. The ask: to help extol the virtues of one of their premium Prosecco brands—Bottega Gold—an effervescent vino harvested from the hillsides of Veneto. Both rich and varied, it’s an easy-to-drink libation for any and all occasions.
Solution
Leveraging Meta’s social channels, our team curated strategic content that encouraged the evolution of Bottega Gold from solely a celebratory toast offering to an everyday vintage. Our goal was to translate an enhanced digital and social presence into trackable KPIs. So how did we do?
- Facebook and Instagram engagement rates increased by over 7%.
- Facebook advertisements drove leads to the LCBO website (and, had the highest engagement rate and clicks per ad).
- And 25,517 link clicks from Facebook and 6,420 link clicks from Instagram were generated, driving customers to the Bottega product page on the LCBO website.
Result
The subtle and bubbly charm of Bottega Gold won over both current and prospective consumers. The campaign generated epic engagement for the Noble Estates Bottega Gold brand—but it also invited many to not wait. Do not wait to use the good china, or eat the cake. And especially, do not wait to drink the Prosecco—the time is always, now. Cheers, friends.
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