Dennis is an author of insights, a builder of brands, and a master of predicting consumer behaviour, all which enable him to balance the big picture with the bottom line – a rare combination critical in translating marketing strategy into successful sales results.

For more than 15-years on both agency and client sides of the communications business, Dennis has worked with and at senior levels to make brands of all sizes more meaningful – ensuring solutions address real audience issues or pain points. And his approach is channel agnostic, knowing that well-defined objectives combined with customer data signal which tools are best suited to reach an intended audience – whether that’s online, offline, above the line, below the line, or a customer-centric mix of those options.

Applying that brand-building, sales-generating mindset to a broad spectrum of verticals, Dennis’ experience spans arts and culture, automotive, education, energy, financial services, health, not-forprofit, real estate, restaurant, technology and telecommunications, among others. From scrappy start-ups such as Brightside (a financial services app from ATB), KORE Power (North America’s first rechargeable battery manufacturer) and Veloguide (a global on-demand ride and guide app for cyclists), to well-known, big-budget organizations like Enbridge, Honda and Shaw Communications, Dennis has driven: the creation of numerous potent brands/identities/platforms; the development of a multitude of new product launch campaigns; and the execution of award-winning website redesigns.