Marie-Suzanne thrives on challenges. With 19 years in agency and corporate marketing leadership, she builds and elevates brands from the ground up: sharpening positioning and identity, shaping customer experience, and strengthening reputation so organizations stand out—and stay that way.

Her track record spans integrated, multi-channel programs and employer-brand initiatives that move culture as much as market share. She has led branding mandates for La Presse, the Société de l’assurance automobile du Québec (SAAQ), Union des producteurs agricoles (UPA), Danone, Raglan Mine, Frima Studio, and Hydro-Québec, among others—bridging logic (strategy) with magic (creative) to deliver measurable impact.

Equally comfortable in B2B and B2C, Marie-Suzanne connects the dots between insight, planning, and execution: brand strategy and identity systems, digital campaigns, performance marketing and lead generation, reputation and equity building, recruitment marketing, retention and loyalty programs, KPI frameworks and optimization, and large-scale project and account leadership. She mobilizes teams with clarity and momentum, energizing the work while keeping it focused on results.

Bilingual in French and English, Marie-Suzanne brings a calm, decisive presence to complex mandates, aligning stakeholders, simplifying decisions, and pushing every brief from smart to unforgettable.