Before every great story is a spark. Often unnoticed, it lives quietly—tucked just behind the eyes. A pull to preserve a moment. To frame what we see. To express what we feel.

It’s in all of us, this creative instinct. And when we answer it, we begin to see the world not just as it is, but as it could be—lit with meaning, memory, and emotion.

In late spring 2025, Canon Canada launched Canon IGNITE—a national mentorship program created not to chase fame, but to build creative confidence. Not to teach perfection, but to unlock perspective. A chance for ordinary people to explore the extraordinary power of visual storytelling.

No pressure. No prerequisites. Just the courage to begin. And so begins the quiet transformation—from passive observer to intentional creator.

From snapshots to stories. From the everyday to something unforgettable.

Find Confidence Behind the Camera

Canon IGNITE is built for beginners, casual creators, and anyone ready to explore what’s possible behind the lens. You don’t need expensive gear. You don’t need a portfolio. You just need curiosity—and maybe a few “what ifs.”

• What if you could finally take the kind of photo that does the moment justice?
• What if you could create short videos that really say something?
• What if you had the tools, guidance, and support to grow your skills at your own pace?

Canon IGNITE meets you where you are—and helps you grow from there.

Learn from Creators Who’ve Been There

The program is led by a diverse group of Canon Creator Lab mentors—photographers and filmmakers who once stood exactly where you are now. Each brings their own voice, story, and creative lens:

• Ajani Charles – explores photography as mindfulness and presence
• Nicole Ashley – breaks down how to move beyond auto and take control
• Elliott Chau – teaches the art of short-form video and mobile storytelling
• Scott Bakken – helps creators find their personal style and creative identity

Their guidance is as real as it is practical—designed to support you, not overwhelm you.

A Year of Tools, Community & Growth

For a one-time, limited-time introductory fee—$24.99 for Canon owners, $49.99 for users of any other brand—you’ll receive a full year of access to:

• On-demand, self-paced video lessons from industry pros
• Hands-on creator challenges that help you apply your learning
• A supportive online community to connect, share, and grow
• Step-by-step guidance on composition, lighting, manual settings, printing, and more

Whether you're shooting on a smartphone or just unboxing your first camera, IGNITE helps you build confidence without pressure.

Your Story Starts Here

Canon IGNITE isn’t about becoming a professional. It’s about becoming more intentional. More observant. More creative.

It’s about capturing the small moments that mean something—and telling stories that are yours alone to tell.

This isn’t a course. It’s a catalyst and a space to learn. A reason to try. A starting line.

We each have the spark. Now it’s time to IGNITE it.

Explore the program and register → canoncreatorlab.ca/programs/ignite

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