David Siekanowicz

Director, Creative Strategy
David Siekanowicz, Director, Creative Strategy

David is always trying to better understand people. Equal parts creative and strategic, he wants to make things that are beautiful and significant in order to remove barriers and solve problems. 

If creativity is magic and strategy is logic, then David’s sweet spot is helping brands succeed by bridging the gap between the two. At the core, he’s a writer whose favourite part of writing is rewriting. He somehow sneaks Design Thinking into nearly every project and seems to have a never-ending supply of frameworks and templates to map ideas.

He joined 7 Communications with more than a decade of experience working and leading teams in startup, agency and non-profit environments. His portfolio includes public relations, social media, digital marketing, video production, livestreaming, copywriting, content development, creative direction, design, brand, UX, and strategy. A super focused (and fun) guy who continues to refine his niche. 

David holds an MA in Communication and New Media from McMaster University, where his research explored and critiqued how Facebook had turned online relationships into value producing labour using the critical theories of the Italian Autonomists. 

When he’s not writing website bios in the third-person, he prioritizes spending time with his wife, their daughters and a fiercely loyal wiener dog named Goose. He is a musician and guitarist who’s love for music has spiraled into an all-consuming obsession. His more measured hobbies include riding motorcycles and watching Formula 1.

Two Lamborghini supercars racing through a corner on a closed track during a high-performance driving experience
Automobili Lamborghini Canada

Igniting passion for the bull 

Top down view of a luxury hypercar highlighting sculpted body lines and design details
Grand Touring Automobiles

Crafting a luxury legacy

Mobile social media posts highlighting luxury vehicles and promotional messaging
R.Ferri Automotive

Fuelling social connections

Soroc brand guidelines booklet displayed among layout pages showing colour palette typography and graphic system
Various Clients

Guiding a brand

Smartphone mockups displaying Harley-Davidson Canada apparel reels and shoppable social media posts
Harley-Davidson Canada

Revving up sales

Spayce brand poster displayed in an outdoor advertising frame featuring the headline the final frontier of digital finance
Spayce

A global fintech rebrand

Aerial view of Hanlon Creek Business Park Phase II showcasing multiple Class A industrial buildings at sunset
Cooper Construction

Big projects, big stories

Abstract silhouettes layered with binary code representing data-driven customer personas
GAIN Group

Optimizing digital ads with personas

Rider seated on a Harley-Davidson motorcycle in an industrial setting, reflecting urban Canadian riding culture
Harley-Davidson

Globally loved, locally engaged

Modern commercial building wrapped in Specified branding with bold orange panels and rooftop messaging
Specified

From blueprints to branding