Igniting passion for the bull
Since 2019, 7 Communications has partnered with Automobili Lamborghini to build momentum for one of the world’s most iconic performance brands in the Canadian market. Through immersive experiences, national lifestyle programs, and the brand's first-ever digital prospecting engine in North America, we have helped transform admirers into believers and believers into loyalists. This is a Canadian story of momentum, desire, and brand elevation.
In 2018, Automobili Lamborghini Canada set out to find a partner who could elevate the brand across the country with the care and precision it deserves. The expectation was clear: honour the spirit of Sant'Agata Bolognese, create premium experiences for owners and prospects, support dealers consistently, and execute every detail with the disciplined excellence worthy of the bull.
7 Communications entered the partnership with deep luxury expertise and a reputation for creating brand intimacy at scale. From the beginning, the alignment was natural. Automobili Lamborghini’s legacy of courage, craft and performance paired with our belief in the power of beautifully executed experiences created a shared vision for what the brand could become in Canada.
From 2019, our partnership evolved into a national ecosystem of experiences, lifestyle programs, and digital touch points.
- Winter driving that proved ice is no rival for the mighty bull.
- Summer journeys that took the brand beyond the asphalt.
- Pop-up moments that carried the bull into new luxury environments.
- Storytelling that celebrated owners, culture and community.
- The first national digital prospecting engine that introduced qualified Canadian prospects to the lifestyle of Lamborghini ownership within our unique Canadian context.
Each program added momentum. Each touchpoint deepened connection. Together, we created a multi-year story of how the bull has become stronger, more expressive and more present in the Canadian luxury landscape.
From the outset, Automobili Lamborghini Canada tasked 7 Communications with strengthening the bond between the brand and its loyal owners. Our mandate was to create elevated experiences that deepened connection, celebrated community and allowed clients to feel the spirit of the bull through every moment we designed.
We determined that HNW Canadians were forming their first impressions of Lamborghini through culture, lifestyle, and digital discovery long before stepping into a retailer.
These early touch points were defining interest and intent. The brand could benefit from a unified experiential platform that honoured this journey and welcomed audiences into a sense of belonging worthy of the bull.
This marked an evolution in our partnership. While continuing to design extraordinary owner experiences, we expanded our work to include a new digital layer. A national pilot created to attract future clients, understand behaviour and establish a connected journey from first spark of interest to the moment someone enters the Lamborghini world.
From the outset, Automobili Lamborghini Canada tasked 7 Communications with strengthening the bond between the brand and its loyal owners. Our mandate was to create elevated experiences that deepened connection, celebrated community and allowed clients to feel the spirit of the bull through every moment we designed.
We determined that HNW Canadians were forming their first impressions of Lamborghini through culture, lifestyle, and digital discovery long before stepping into a retailer.
These early touch points were defining interest and intent. The brand could benefit from a unified experiential platform that honoured this journey and welcomed audiences into a sense of belonging worthy of the bull.
This marked an evolution in our partnership. While continuing to design extraordinary owner experiences, we expanded our work to include a new digital layer. A national pilot created to attract future clients, understand behaviour and establish a connected journey from first spark of interest to the moment someone enters the Lamborghini world.
7 Communications built a fully integrated Canadian platform for Automobili Lamborghini grounded in emotion, precision and brand intimacy.
1. National Experience Design: We have shaped, directed and delivered winter and summer driving programs that showcased the capability and charisma of the Lamborghini fleet, creating unforgettable moments that deepened loyalty and introduced prospects to the Lamborghini feeling.
2. Lifestyle Presence and Cultural Activation: We created luxury pop-ups, curated hospitality moments and private gatherings that invited Canadian audiences into the Lamborghini world. These activations expanded cultural presence and built meaningful connections with HNW prospects.
3. Storytelling and Community: We developed content platforms that celebrated owners, elevated the spirit of the bull and captured the emotion of the Lamborghini lifestyle. This storytelling strengthened community and positioned the brand within the modern Canadian luxury landscape.
4. Digital Demand Creation: In 2024, we launched the first national digital prospecting engine for Automobili Lamborghini in North America. Through persona development, creative UX architecture and carefully crafted online brand entry points, we built a complete digital pathway that transformed curiosity into dealer ready leads and introduced qualified Canadians to the lifestyle and emotion that surround Lamborghini ownership, an aspect of the marque that many had never experienced.
Together with Automobili Lamborghini, we have created a national ecosystem of experience, culture, and digital demand that continues to shape the future of the bull in Canada.
- National digital reaching more than eight million impressions
- A complete digital prospecting engine generating real enquiries, qualified leads and confirmed conversions.
- Signature winter and summer driving programs that deepened loyalty and turned owners into passionate advocates.
- Curated tours and lifestyle moments that took the brand beyond asphalt and into the heart of Canada’s luxury communities.
- Luxury pop-up experiences and partnerships that expanded cultural presence and attracted high net worth audiences.
- Storytelling platforms that celebrated owners, culture and community, strengthening connection across the country.
- Greater alignment and consistency across the national retailer network through shared content and unified engagement.
- A growing Canadian community of owners, enthusiasts and future clients who feel more connected to the Lamborghini world.
This is how passion becomes momentum and how momentum becomes demand. This is a Canadian story of momentum, desire and brand elevation.
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