We recently had the honour of being selected as the agency partner to help shape and launch The Shaw Festival’s next major campaign—All.Together.Now.

It’s more than a campaign. It’s a call to action. A bold initiative designed not just to raise awareness, but to spark a national (and potentially international) movement rooted in creativity, communication, and real human connection.

The weekend of May 23-25 marked a powerful beginning. We were invited into the heart of the Shaw community—alongside visionary leaders, passionate supporters, and longtime champions of the arts—for a remarkable weekend of inspiration, brand immersion, and celebration. Thank you to everyone at Shaw Festival for the warmth, the insight, and the space to imagine what’s possible. We’re excited to co-create your next chapter together.

Weekends like this one matter—because there’s something quietly radical about stepping away from the sprint of daily life to think deeply. To immerse in an environment where art meets intention. Where ideas are exchanged not just in meeting rooms, but in hallways, over wine, and between acts. Where every conversation, every standing ovation, and every shared moment reminds us why we do what we do.

This wasn’t just about launching a campaign. It was a reset. A realignment. A reawakening.

We gathered not to invent something artificial, but to uncover something deeply human—something already alive within The Shaw. A belief that theatre isn’t just entertainment. It’s a platform. A gathering place. A catalyst for empathy, joy, and growth.

The All.Together.Now campaign is about more than buildings, branding, or programming. It’s about creating doorways—for audiences, for artists, for those who don’t yet know how badly they need what The Shaw offers. It’s about sparking connection in a fragmented world. And about giving people permission to rediscover something we too often unlearn as we grow older: the power of play, imagination, and shared experience.

From backstage tours last weekend to standing ovations, from late-night debates to bold early-stage ideas—what’s clear is this: The Shaw is not just ready for what’s next. It’s ready to lead. Not just more theatre. More connection. More conversation. More creative courage.

We’re proud to be part of it—and we can’t wait to help bring this vision to life.