The art of electric momentum
Since 2021, 7 Communications has helped Polestar turn Scandinavian minimalism into movement, shaping stories and experiences that built belief in the brand. We have supported Polestar’s growth in Canada through multiple initiatives, including two standout programs that defined its presence in the market. The Electrified Momentum Tour introduced Polestar 2 to Canadians through design-led, data-driven events that educated consumers and generated qualified leads. Building on that success, we led the 2025 North American Dealer Meeting, transforming Montreal’s Hotel Birks into an immersive Polestar environment that brought together dealer teams from Canada, the United States, and Sweden. This effort earned high praise from global executives for its creativity, precision, and brand integrity. Together, these experiences demonstrate how we help emerging brands scale through a seamless blend of strategy, technology, and design.
Background
Since Polestar’s arrival in Canada, 7 Communications has partnered with the brand to shape how its minimalist design philosophy and electric performance identity are experienced. Over several years, the agency has helped guide Polestar’s journey from a new name in mobility to an established presence within the Canadian EV landscape.
The collaboration began with Electrified Momentum, a national launch tour introducing the Polestar 2 to Canadian drivers. Each stop in Toronto, Montreal, and Vancouver was designed to immerse guests in Polestar’s world of innovation and simplicity. Premium venues were reimagined through a Scandinavian lens, combining clean aesthetics, product storytelling, and interactive experiences that introduced the brand to market with clarity and confidence.
Building on that foundation, 7 Communications later designed and produced the Polestar 4 Dealer Meeting in Montreal, a multi day experience created to align dealer networks across Canada and the United States while showcasing the brand’s next era of vehicles. Together, these programs illustrate a long term commitment to supporting growth and shaping how Canadians experience one of the world’s most forward thinking automotive brands.
Challenge
As a relatively new marque within the Canadian EV landscape, Polestar faced the dual challenge of building brand recognition and cultivating a deeply engaged dealer and consumer community.
For Electrified Momentum, 7 Communications needed to deliver more than an introduction to an electric vehicle. The experience had to inform, inspire, and build trust while generating qualified leads to support a growing retail network. Creating an event series that balanced design purity with measurable data capture was essential to establishing a foundation for future growth.
By 2025, the focus had evolved. With the introduction of the Polestar 4, the brand sought to unify its expanding North American dealer community and build collective excitement for what was next. The Dealer Meeting had to foster connection between markets, communicate a clear vision for the brand’s evolution, and provide dealers with tools and insights to carry that momentum forward.
Challenge
As a relatively new marque within the Canadian EV landscape, Polestar faced the dual challenge of building brand recognition and cultivating a deeply engaged dealer and consumer community.
For Electrified Momentum, 7 Communications needed to deliver more than an introduction to an electric vehicle. The experience had to inform, inspire, and build trust while generating qualified leads to support a growing retail network. Creating an event series that balanced design purity with measurable data capture was essential to establishing a foundation for future growth.
By 2025, the focus had evolved. With the introduction of the Polestar 4, the brand sought to unify its expanding North American dealer community and build collective excitement for what was next. The Dealer Meeting had to foster connection between markets, communicate a clear vision for the brand’s evolution, and provide dealers with tools and insights to carry that momentum forward.
Solution
As a new marque in Canada’s EV landscape, Polestar faced the challenge of building brand recognition while cultivating an engaged dealer and consumer community.
For Electrified Momentum, 7 Communications was asked to deliver more than an introduction to an electric vehicle. The experience needed to inform, inspire, and build trust while generating qualified leads for a growing retail network. Balancing design purity with measurable data capture was key to creating a scalable foundation for future growth.
7 Communications designed an experience that merged Scandinavian design principles with technology, education and data driven strategy. The result was a refined, cross-country launch that combined hands on product engagement with digital innovation. Guests test drove the Polestar 2, explored interactive displays, and registered through custom digital platforms and QR based systems that enabled seamless lead capture while protecting the brand’s privacy first values. The integration of this technology delivered precise data reporting, supported dealer follow up and proved ROI for Polestar’s first major experiential program in Canada.
By 2025, the focus had evolved. With the introduction of the Polestar 4, the brand aimed to unify its expanding North American dealer network and build excitement for what was next. The Dealer Meeting needed to connect markets, communicate a clear vision for the brand’s evolution and equip dealers with insights to sustain momentum.
To bring that vision to life, we reimagined Montreal’s Hotel Birks as an immersive Polestar environment. Over three days, the hotel was transformed with modern white furnishings, custom glass vinyl featuring Polestar 4 imagery and sleek branded signage that reflected the brand’s aesthetic precision. The event brought together dealer principals and executives from Canada, the United States, and Sweden for leadership sessions, open discussions, and elegant dinners designed to foster collaboration and confidence.
Both initiatives demonstrated 7 Communications’ deep understanding of the EV buyer mindset and its ability to merge design, technology, and data to drive measurable impact. Each experience not only looked exceptional but delivered strategic value, helping Polestar evolve from a newcomer in the EV space to one of the world’s most forward-thinking automotive brands.
Results
Together, these programs strengthened Polestar’s foothold in the Canadian market and set a new standard for how the brand engages consumers and dealers alike.
Electrified Momentum generated national awareness for Polestar’s first EV and provided a strong foundation for lead generation and dealership engagement. The experience educated consumers on the benefits of electric mobility and showed how Scandinavian design and innovation can coexist with performance and practicality.
The Polestar 4 Dealer Meeting achieved full attendance and earned outstanding feedback from Polestar’s global and regional leadership. The event deepened relationships between markets, unified brand understanding, and inspired collective excitement for the brand’s next chapter.
Through both programs, 7 Communications helped Polestar evolve from an emerging EV marque to a confident, design-led leader, combining creativity, technical fluency and market insight to drive measurable growth and lasting brand advocacy.
